TLDG Survey

Thought Leadership-driven Demand Generation Survey

Join the forefront of thought leadership with just 1-2 minutes: Participate in our thought leadership-based demand generation survey and receive the Complimentary Whitepaper!

Q.1 In your opinion, is a new economy positioning imperative for driving business growth in the B2B sector? *

Yes No

Q.2 Which asset do you consider the most effective for generating demand/qualified leads in the B2B landscape? *

Podcasts Whitepapers Events/Webinars Videos

Q.3 With the increase in the adoption of AI-powered tools, do you believe it is getting more challenging to create truly unique and impactful content? *

Yes No

Q.4 How critical do you deem the relevance of content, particularly in whitepapers, for garnering traction within B2B audiences? *

Extremely critical Very important Somewhat important Not important

Q.5 Do you believe that actively engaging with a closed online community of your target audience is an effective way to nurture a long-term business relationship? *

Yes No

Q.6 In your experience, what are the key challenges faced by B2B companies in implementing effective thought leadership initiatives? *

Generating original ideas and content Keeping up with industry trends and developments Allocating sufficient resources (time, budget, personnel) Measuring ROI and demonstrating value

Q.7 To what extent do you collaborate with industry influencers or subject matter experts in developing thought leadership content? *

Frequently Occasionally Rarely Never